After giving J. Cole’s ‘Born Sinner‘ a full listen, there was one thing I was sure of; Crooked Smile was destined for radio and a music video. Today J. Cole graces us with the official set of visuals for the lead single off the Grammy nominated artist’s most recent album. I am super proud of J. Cole, he took this opportunity to share a message and educate people. The video itself features Cole the whole time but at no point is he performing his song; the video is a story of Cole being a drug dealer and when the cops come to bust him, they accidentally shoot a little girl that is portrayed as his daughter or sister. Super emotional video, super good message. Check it out.